Doing good things should be high on everyone’s list. Now of course, we all can’t start a foundation to increase the literacy of children across America or better the science and technology skills of the underprivileged – but simple things we can do.

A few days ago, I was reading through Beth’s blog and came across this online game that she was playing with her children. It sounded pretty interesting, so I bookmarked it in plans to check it out. Yesterday, I finally got around to checking out Free Rice, the English language trivia game that not only increases your knowledge of words but sends rice to the hungry through the UN.

Now, I did pretty decently on my verbal SAT but wow, there are some serious words going on here! One of my favorite words, basilisk [a legendary reptile] popped up last night but the word blazon – definitely wasn’t in my vocabulary. It means “coat of arms“. And now that I think of it, the world emblazoned is in my vocabulary and I was upset that I missed the opportunity to add 20 more grains of rice to the bowl. Anyhow, the website also includes a history of rice donated from when the website began. It’s really interesting to see how interest in the game has exploded and I’m pretty sure it’s due to word of mouth (WOM).

With the advent of social media and the importance of creating community amongst peers, it’s no wonder that word of mouth is one of the most effective ways of marketing a product or in this case, a worthy cause. Heck, there is even a whole association based around it! Global hunger is a public health issue – inadvertently, the creation of the Web 2.0 phenomenon has made a way to connect people to many great causes. The potential is seemingly endless and I want to tap into it and make some changes.

It’s an exciting time now people!!

Advertisements